About me
I’m a content writer and marketing specialist based in Manitoba, Canada. Writing and editing are my first loves, but I also have experience in website creation, strategy planning, advertising, public relations, and journalism. I’m passionate about finding the story in every project, no matter the topic.
If I’m not plugging away at my keyboard, you can likely find me chasing after my two sons, working on my latest oil painting, or jogging with my equally out-of-shape Rottweiler.
- Created and managed a new website to better help visitors find resources, order materials online, make donations, and get updates on the nonprofit
- Managed social media and email marketing to keep audiences up-to-date on what’s happening at Project LAMBS
- Edited and posted a series of Amazon ebooks, ensuring the listings were SEO-optimized
- Designed brochures, signage, and other print materials using Adobe InDesign
Content writing
- Wrote a variety of digital content, including articles, infographics, web pages, newsletters, and digital ads.
- Created an article series to help increase SCU’s social media presence and drive email traffic to the website. I conducted interviews with subject-matter experts, wrote case study-styled articles, and used that content across both platforms.
Marketing
- Developed an email marketing strategy and wrote email content for both business-to-business and business-to-consumer audiences. Using internal audience data and research from Environics Analytics, I was able to create targeted email content to both reduce email fatigue, and increase traffic to our landing pages (resulting in higher conversions).
- Managed the company’s Facebook and LinkedIn platforms.
Internal communications
- Wrote content for internal audiences; managing the company’s intranet platform, and writing memos and speeches on behalf of the Executive Leadership Team.
- Wrote a series of online content for SCU’s digital banking platform, as the company was switching to a new banking platform. For staff, this included writing content to help frontline staff better answer member questions, such as manuals, tutorials, and frequently asked questions. For members, this included communications to help members understand how the transition would work, and how to use the new platform.
Website management
- Wrote website content and assisted the Website Specialist in managing the CMS platform for the company website, ensuring accessibility and user experience standards were met.
- Rewrote and redesigned a series of landing pages to be more user-friendly and drive higher conversions. Using competitor and market research, as well as heat-mapping our previous landing pages, our digital team was able to better understand how our audiences interacted with landing pages, and how we could give more relevant information.
Advertising and marketing
- Created a rebranding strategy for a local business using formal and informal research
- Designed posters, infographics and brochures using Adobe InDesign and Photoshop
- Created a social-media tourism ad campaign using paid ads and organic media
- Created advertisements for radio, billboards and print magazines
Public relations
- Created a WordPress blog and wrote weekly posts using SEO-optimized language
- Wrote event proposals for two different Creative Communications events
- Wrote press releases and pitch letters for events and new products
- Conducted informal research including surveys, interviews and focus groups to strengthen company brands
Journalism
- Researched, conducted interviews and wrote articles within tight deadlines
- Reported events by live tweeting
- Corrected and edited photos using Adobe Photoshop
Communication and Collaboration
- Worked with classmates to create informational videos, radio ads and short films
- Participated in group projects and presented the information in an engaging way
- Edited peer work and gave constructive feedback